2AM Studio
2AM does Art Direction, Design, and Animation.
Our main goal is to help our creative partners tell their story. It's to help them solve their creative problems in a uniquely universal way using Art and Design.
We believe that all good work is about one of these - truth, passion and creating connections.
Contact830 Hayes St. San Francisco, CA 94117
+ 1 310 804 2505
john@2amclub.com
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Studio / Agency Experience
SYPartners, Venables Bell, Digital Kitchen, Motion Theory, Logan, Psyop, Blind, Eyeballnyc
Brand Experience
Intel, AT&T, IBM, Deloitte, Coke, Toyota, Lexus, Cadillac, Dell, 76, Google
TNT Tanqueray, Scion, Target, Hummer, Total, Gatorade, Reebok, Royal Bank of Canada, Sony, Comcast, HP, Current TV, Apple, VH1, Fox
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Why I do what I do:
I care about making connections.I realized it's not about just making your work the best you can. It's about connecting that with people. Hitting people in the gut or in the brain. To me that's when design becomes powerful, when it has meaning.
I care about problem solvingusing design as my tool. The visual world is where I make my living. I love to solve a problem by pairing the right solutions to the right problems. I've learned when you go into a project with a preconceived notion or solution. Usually you'll get something second hand and convoluted. The key is to trust your process and find the right solution even though it might be a thousand miles from the first map you drew for yourself.
I care about image making.Human beings used to scrawl with their hands bison and wild horses in the caves of old forgotten walls. The computer is merely a tool for us to tell the stories of our times. The message is the same. Don't forget about us. The need for us to give the future you hand me down advice that you wish you received when you were young.
I care about stories and characters.Communication is the key to what I do. I believe the best storytelling has to be authentic. Characters and stories always ring true to peoples hearts. Smart people tend to smell bullshit coming from a mile away.
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