Production Company: Motion Theory
Role: Art Director

Intent and Purpose: The main thing we wanted to achieve with this spot was to show that Yao was fueled by the power of his people.




additional credits

FUEL YAO'S UNLIMITED POWER
COMMERCIAL
CLIENT: REEBOK
AGENCY: LOWE CHINA
PRODUCTION COMPANY: MOTION THEORY
CREATIVE DIRECTION: MATTHEW CULLEN, GRADY HALL
ROLE: ART DIRECTOR