Running on Cargo
2AM Studio
Art Direction
Blog
Sony - HDNA
Production Studio: Motion Theory
Role: Art Director
Animator: Evan Parsons

Intent / Process: The Intent here was to infuse the idea of the DNA into the animation of the logo. The HDNA molecules form a double helix as they travel from left to right to reveal the HDNA logo.


Previous / Next image (1 of 5)


__________________________________________________________________________________________