Google - Chrome
Production Company: Motion Theory
Role: Director, Art Director

Google teamed with Motion Theory to craft the first video for Chrome's arrival. Directors Mark Kudsi and John Fan created a lively 2 1/2D animated spot celebrating Chrome's revolutionary features with music by Tim Meyers. A Chrome Short by Motion Theory.

Intent / Process:
The Google creative team came to us with very simple objective. The spot had to show the functions of Chrome in a fun, universal way that would be instantly recognizable as the Google brand. The design challenge was to visually show how fast Chrome works but yet reference the clean, iconic design of the interface. The solution we came up with was to give Chrome a life of its own when it is searching. We see all the active components of the search engine spring to life in a kaleidoscope of colors, shapes and imagery. The animation builds in complexity, dimension and pace as the search progresses. When Chrome is done searching, the animation quiets down to it's clean functional look that's sure to become the next Google product that becomes a part of our lives.

PRINT's CREATIVITY & COMMERCE WINNER
2010 Motion Graphics
Google "Chrome"






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